Friday, July 19, 2019

Re-Thinking Education System

Of late, there have been talks about NEET, the new standardized assessment for medical and dental entrance examinations. While this comes as a relief to many aspiring students, our system, for...

Media – Brand Wars

In fierce marketing wars sometimes one vanquishes the other which is natural and brand wars is not new for us. Over the years we have watched and relished many such tussles...

Introduction to Social Shopping

When a consumer goes shopping, he or she essentially needs to make four key decisions in each product category. Whether to buy in that category, if so where, which brand and...

Lead Generation – A Case Study

A few years back, one of the leading software companies in India wanted to generate leads for its software services business. Their target market unlike any company in India was the...

Social Media for small Businesses

In spite of economic down fall, the year 2009 has shown growth in the Social Media space. The growth in the usage of social media platforms like twitter and Face book...

Friday Impact on Marketing Campaigns

Thank God it’s Friday: Life has become far faster than what it was earlier and people just want to escape from the reality. They wait until Friday to catch up with...

Marketing for Startup Companies

Before a start up company arrives at a decision to spend on marketing, the company has to evaluate their business model thoroughly before they go to the market. These are the...

Bootstrap Marketing

“Use brains instead of a fortune”, probably this is the simplest way to explain what bootstrap marketing is. The academy still misses out on giving its importance to Bootstrap Marketing. How...
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Digit(al) Identity

India is a fascinating country. Since I first visited in 1995, it’s undergone immense changes, socially, economically and technologically. 1.3bn people spread over a...

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