Friday, July 19, 2019

HOW TO INCREASE THE VALUE OF YOUR WORKFORCE WITH WAAS

What if there was a way to identify the value of your workforce? I’m not talking about the cost, but the value of the work created and delivered as a set...

Evolution of Marketing Automation

Going back to 1998, I recollect working on the industry's first database-enabled email list manager UnityMail 2.0. It worked on Windows NT and was developed by Revnet Systems. UnityMail 2.0 included...

Digital Marketing’s Role in Selling Food and Beverage

There’s no question that digital marketing’s role has changed the way we advertise and communicate for so many industries. For food and beverage, we have traditionally purchased our needs from traditional...

Enhanced Customer Satisfaction Rates Due to Marketing Automation

It is almost impossible to compare the customer satisfaction rates of today to those levels that may have been measured 5 or 10 years ago. This is due to the fact...

Client Engagement in the Era of Cognitive

Today each of us interacts with businesses. Sometimes it’s through a tweet, a purchase, a call with a center call representative or the click on an email. And behind these interactions...

Critical IT Project? – Your Assurance of Success

Using a System Integrator Larger or more complex implementations often require a system integrator (SI); the SI brings skills and training in vendor-specific technologies that can help move your project quickly...

Taking Stock

It’s been hard to miss the recent hype and media misunderstanding related to Blackrock’s decision to make more use of model-based investment strategies for its actively managed stock funds. Generally (and...

How Small Businesses Can Make a Big Splash Without Getting Wet

It's usually better to be a big fish in a small pond than a small fish in a big pond, or so the saying goes. Many of today's small and medium-sized...

Moments that matter

Despite the fact that I have spent most of my working life in a variety of technology related roles, I am by no means a “digital native”. Many of the behaviors...

Could Impact Sourcing be the next Global hiring trend?

The Business Process Outsourcing industry (BPO) is undergoing a transformation that could soon be adopted by other industries.  Many BPO companies are now implementing a new hiring model commonly referred to...
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Leveraging Macro Trends for Corporate Higher Education Strategy

Transforming tuition assistance programs (TAP) There are major trends and shifts taking place within higher education.  These trends are equivalent to big long waves that can last...

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