Friday, July 19, 2019

The Best Way to Hunt for Customer Insights

We’ve all seen the stats spotlighting why customer experience is critical. Now that we’re in 2017, there’s a fresh lineup of choice measures to review. I chose five from a useful...

Client Engagement in the Era of Cognitive

Today each of us interacts with businesses. Sometimes it’s through a tweet, a purchase, a call with a center call representative or the click on an email. And behind these interactions...

Evolution of Marketing Automation

Going back to 1998, I recollect working on the industry's first database-enabled email list manager UnityMail 2.0. It worked on Windows NT and was developed by Revnet Systems. UnityMail 2.0 included...

Enhanced Customer Satisfaction Rates Due to Marketing Automation

It is almost impossible to compare the customer satisfaction rates of today to those levels that may have been measured 5 or 10 years ago. This is due to the fact...

Harnessing the Power of Data

A look at how three organizations gained a competitive advantage by tapping analytics in the battle for talent We live in a world of unprecedented access to data. The potential of “big...

Strategy Execution Engine in the Digital World

The Discipline of Business Process Management Recent research of The Gartner Group shows that only 13% of business meet their strategic goals on a yearly basis . This means 87% of organizations...

HOW TO INCREASE THE VALUE OF YOUR WORKFORCE WITH WAAS

What if there was a way to identify the value of your workforce? I’m not talking about the cost, but the value of the work created and delivered as a set...

Driver Safety Increases Productivity

It seems nearly every day a new gadget hits the market, designed to make us better, fitter, more productive and happier humans. Optimization-related tech has permeated our worlds from the time...

A Customer Relationship Management (CRM) Implementation Lessons Learned

The ever-increasing pressure to reduce costs and gain market share has led organizations to leverage technology in a beneficial way. Excellent customer service is becoming a distinguishing factor as companies strive...

New App Bridges Gap between News and Social Media

We live in a digital world that is constantly evolving. Those of us who were born prior to the dot-com bubble were able to witness firsthand how technology transformed the way...
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Client Engagement in the Era of Cognitive

Today each of us interacts with businesses. Sometimes it’s through a tweet, a purchase, a call with a center call representative or the click...

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