Tuesday, October 22, 2019

The Best Way to Hunt for Customer Insights

We’ve all seen the stats spotlighting why customer experience is critical. Now that we’re in 2017, there’s a fresh lineup of choice measures to review. I chose five from a useful...

Harnessing the Power of Data

A look at how three organizations gained a competitive advantage by tapping analytics in the battle for talent We live in a world of unprecedented access to data. The potential of “big...

How Small Businesses Can Make a Big Splash Without Getting Wet

It's usually better to be a big fish in a small pond than a small fish in a big pond, or so the saying goes. Many of today's small and medium-sized...

Enhanced Customer Satisfaction Rates Due to Marketing Automation

It is almost impossible to compare the customer satisfaction rates of today to those levels that may have been measured 5 or 10 years ago. This is due to the fact...

Driver Safety Increases Productivity

It seems nearly every day a new gadget hits the market, designed to make us better, fitter, more productive and happier humans. Optimization-related tech has permeated our worlds from the time...

Client Engagement in the Era of Cognitive

Today each of us interacts with businesses. Sometimes it’s through a tweet, a purchase, a call with a center call representative or the click on an email. And behind these interactions...

Evolution of Marketing Automation

Going back to 1998, I recollect working on the industry's first database-enabled email list manager UnityMail 2.0. It worked on Windows NT and was developed by Revnet Systems. UnityMail 2.0 included...

Could Impact Sourcing be the next Global hiring trend?

The Business Process Outsourcing industry (BPO) is undergoing a transformation that could soon be adopted by other industries.  Many BPO companies are now implementing a new hiring model commonly referred to...

Taking Stock

It’s been hard to miss the recent hype and media misunderstanding related to Blackrock’s decision to make more use of model-based investment strategies for its actively managed stock funds. Generally (and...

Strategy Execution Engine in the Digital World

The Discipline of Business Process Management Recent research of The Gartner Group shows that only 13% of business meet their strategic goals on a yearly basis . This means 87% of organizations...
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APPLICATIONS

A Customer Relationship Management (CRM) Implementation Lessons Learned

The ever-increasing pressure to reduce costs and gain market share has led organizations to leverage technology in a beneficial way. Excellent customer service is...

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