Marketing

Analytics

Just because you can predict what your customer wants to hear, when, where and how doesn’t mean that your customer wants their behavior to...

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Industry

The Role of Radical Listening in the Age of the Customer

Today’s empowered customer has obliterated traditional marketing and sales strategies. We’re long past the Mad Men era when marketing created the message and everyone...

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Automation

How Small Businesses Can Make a Big Splash Without Getting Wet

It's usually better to be a big fish in a small pond than a small fish in a big pond, or so the saying...

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Corporate Politics

Wipro – The Story that I believe in!

Five years ago Lalitha Gopalakrishnan; a senior recruiter from Wipro, narrated a story. The story of how Wipro helps transform lives of the students...

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Education

Re-Thinking Education System

Of late, there have been talks about NEET, the new standardized assessment for medical and dental entrance examinations. While this comes as a relief...

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Marketing

Media – Brand Wars

In fierce marketing wars sometimes one vanquishes the other which is natural and brand wars is not new for us. Over the years we...

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Marketing

Introduction to Social Shopping

When a consumer goes shopping, he or she essentially needs to make four key decisions in each product category. Whether to buy in that...

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Marketing

Lead Generation – A Case Study

A few years back, one of the leading software companies in India wanted to generate leads for its software services business. Their target market...