Marketing

Achieving balance in a predictive world

Just because you can predict what your customer wants to hear, when, where and how doesn’t mean that your customer wants their behavior to...

The Role of Radical Listening in the Age of the Customer

Today’s empowered customer has obliterated traditional marketing and sales strategies. We’re long past the Mad Men era when marketing created the message and everyone...

How Small Businesses Can Make a Big Splash Without Getting Wet

It's usually better to be a big fish in a small pond than a small fish in a big pond, or so the saying...

Wipro – The Story that I believe in!

Five years ago Lalitha Gopalakrishnan; a senior recruiter from Wipro, narrated a story. The story of how Wipro helps transform lives of the students...

Re-Thinking Education System

Of late, there have been talks about NEET, the new standardized assessment for medical and dental entrance examinations. While this comes as a relief...

Media – Brand Wars

In fierce marketing wars sometimes one vanquishes the other which is natural and brand wars is not new for us. Over the years we...

Introduction to Social Shopping

When a consumer goes shopping, he or she essentially needs to make four key decisions in each product category. Whether to buy in that...

Lead Generation – A Case Study

A few years back, one of the leading software companies in India wanted to generate leads for its software services business. Their target market...

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Impact of COVID-19 on Healthcare

The COVID 19 pandemic has brought healthcare providers and health systems to an unprecedented turning point, and its impact...
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The Future of Higher Education

One small shift for education, one giant leap for humanity In 1969 when Astronaut Neil Armstrong took America’s first step...

5 Tips for better contract fulfilment with Calmanac

There are several different types of contracts related to the healthcare sector, and most of it needs to meet...

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Impact of COVID-19 on Healthcare

The COVID 19 pandemic has brought healthcare providers and...

The Future of Higher Education

One small shift for education, one giant leap for...
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